Elysian Threads - Privacy Policy

Last Updated: October 26, 2023

At Elysian Threads, we are committed to protecting the privacy of our clients and website visitors. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our services and website.

1. Introduction

Elysian Threads specialises in bespoke tailoring for the modern professional. Our commitment to excellence extends to how we handle the personal data entrusted to us. We believe in transparency and ensuring you understand how your information is managed.

This policy applies to all users of our website, clients who engage our tailoring services, and any individual whose data we process. By using our services or visiting our website, you agree to the terms of this Privacy Policy.

2. Information We Collect

We collect various types of information to provide and improve our services:

2.1. Personal Information You Provide Directly

  • Contact Information: Name, email address, phone number, postal address. This is collected when you make an enquiry, book an appointment, or place an order.
  • Measurement Data: Precise body measurements taken by our tailors to ensure a perfect fit for your garments. This is highly sensitive data.
  • Fabric and Style Preferences: Information about your preferred fabrics, colours, styles, and design details for your bespoke garments.
  • Payment Information: When you make a purchase, we collect necessary payment details. This is processed securely via trusted third-party payment gateways. We do not store your full credit card details.
  • Communication Records: Details of your correspondence with us, including emails, phone calls, and messages, to assist with customer service and record-keeping.
  • Appointment and Order History: A record of your past appointments, orders, and purchases to help us serve you better and offer personalised recommendations.

2.2. Information Collected Automatically

  • Website Usage Data: Information about how you navigate our website, including pages visited, time spent on pages, referring website addresses, and your IP address. This is collected using cookies and similar technologies.
  • Device Information: Type of device you use, operating system, browser type, and device identifiers. This helps us optimise our website for different devices.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide and Manage Our Services: To take your measurements, design, create, and deliver your bespoke garments.
  • To Process Transactions: To complete your orders and process payments securely.
  • To Communicate with You: To respond to your enquiries, provide updates on your orders, schedule appointments, and send you important notices related to your account or services.
  • To Personalise Your Experience: To offer tailored recommendations for fabrics, styles, and services based on your preferences and past orders.
  • To Improve Our Website and Services: To analyse website traffic and user behaviour to enhance usability, content, and functionality.
  • For Marketing and Promotional Purposes: With your consent, we may use your contact information to send you newsletters, special offers, or information about new collections and services. You can opt-out at any time.
  • To Comply with Legal Obligations: To adhere to relevant laws, regulations, and legal processes.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent: Where you have explicitly given us your consent to process your data for specific purposes (e.g., marketing communications).
  • Contractual Necessity: When processing is necessary for the performance of a contract with you or to take steps at your request before entering into a contract (e.g., taking measurements for a suit).
  • Legitimate Interests: For purposes such as improving our services, analysing website usage, and preventing fraud, provided these interests are not overridden by your fundamental rights and freedoms.
  • Legal Obligation: To comply with our legal and regulatory obligations.

5. Data Security Measures

Protecting your data is paramount. We implement robust security measures to safeguard your personal information from unauthorised access, alteration, disclosure, or destruction:

  • Secure Storage: Your data is stored on secure servers with restricted access. Physical records, such as measurement forms, are kept in locked cabinets.
  • Access Control: Only authorised personnel who need access to your information to perform their duties are granted access.
  • Encryption: Sensitive data, such as payment information transmitted online, is encrypted using industry-standard protocols (SSL/TLS).
  • Regular Audits: We conduct regular security assessments and audits to identify and address potential vulnerabilities.
  • Third-Party Security: When we engage third-party service providers (e.g., payment processors), we ensure they have adequate security measures in place.

While we take every reasonable precaution, no method of data transmission or storage is entirely secure. Therefore, we cannot guarantee absolute security.

6. Third-Party Sharing

Elysian Threads does not sell, rent, or trade your personal information to third parties for marketing purposes without your explicit consent. We may share your information in the following limited circumstances:

  • Service Providers: We may engage trusted third-party service providers to perform functions on our behalf, such as payment processing, order fulfilment, shipping, and customer service. These providers are contractually bound to protect your data and only use it for the specified purposes.
  • Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
  • Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of the transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or control of your personal data.

7. Your Data Rights

You have several rights regarding your personal data:

  • Right to Access: You have the right to request access to the personal data we hold about you.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete personal data we hold about you.
  • Right to Erasure (Right to be Forgotten): You can request that we delete your personal data under certain circumstances.
  • Right to Restrict Processing: You can request that we limit the way we use your personal data.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
  • Right to Object: You can object to the processing of your personal data where we rely on legitimate interests or for direct marketing purposes.
  • Right to Withdraw Consent: If we are processing your data based on your consent, you have the right to withdraw that consent at any time.

To exercise any of these rights, please contact us using the details provided at the end of this policy.

8. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The criteria used to determine retention periods include:

  • The nature of the personal data and its sensitivity.
  • The purpose for which it was collected and the duration required to meet that purpose.
  • The existence of any legal obligations requiring us to retain the data.
  • Our legitimate business needs.

Once your data is no longer needed, it will be securely deleted or anonymised.

9. Children's Privacy

Our services and website are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete that information promptly.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and remember your preferences. For detailed information about our use of cookies, please refer to our Cookies Policy.

11. International Data Transfers

Your personal information may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If we do transfer your data internationally, we will take steps to ensure that your data is treated securely and in accordance with this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the "Last Updated" date at the top of this Privacy Policy. We encourage you to review this policy periodically.

Your continued use of our services or website after any changes to this Privacy Policy will constitute your acceptance of those changes.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please do not hesitate to contact us:

Elysian Threads Ltd.
Data Protection Officer
14 Sterling Street, London, SW1A 0AA
United Kingdom
Email: [email protected]
Phone: +44 50 7698 6909